I’m the Founder & CEO of Orcana, a full-service design agency built on the belief that creativity, strategy, and integrity should go hand in hand. With a background in digital design, branding, marketing, and team leadership, I bring both vision and practicality to the work. I’ve mentored rising talent and led creative teams at the enterprise level—with a leadership style that’s collaborative, thoughtful, and grounded in results.

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Over the past two decades, I’ve worked across design, marketing, and strategy—from shaping brand ecosystems at Amazon to crafting in the Pacific Northwest. That balance—between the strategic and the soulful—is what drives me. I believe design should solve problems, tell powerful stories, and create meaningful impact.

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My Philosophy
At the heart of it, I’m a storyteller. I’m passionate about weaving narrative into business strategy and helping brands grow with clarity and purpose. I draw inspiration from nature, mythology, and timeless wisdom—and those threads show up in everything I create. Whether I’m guiding a client through a rebrand or mentoring a young designer, my approach is rooted in empathy, ethics, and the belief that meaningful work should leave a lasting mark.

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